Posted in Business Products & Services

Case Study: My Experience With Marketing

How to Market Your Small Business

The essence of marketing evolves in making merchants or sellers understand the needs and wants of their customers, developing strategies to meet those needs and wants and thereby making a sale. If you want to grow or expand your business, and make it successful, you need to focus on its organic growth. In order to increase your organic growth, you should gain more customers, convince each customer to buy more products, upselling, and encourage each customer to purchase profitable products. Creating strategies within these four areas increase your profit and revenue. If you acquire more customers, you are increasing your customer base, thus creating a larger base for your revenues. To acquire more customers, you need to apply the basics of marketing which include research on the most effective marketing strategies basing on the nature of your small business, guiding your product development in reaching out to customers you are not currently attracting, competitively price your products and services, and creating and building your message and materials basing on marketing solutions.

Target marketing plays an important role in understanding your customers, because only a portion of the population is likely to buy your products or service. Take time in pitching your sales and marketing efforts to the right niche market, so you’ll be more productive and not to waste your time and effort. It is given that majority of small businesses have a limited budget for marketing, so the most effective way in marketing a small business is to develop a well-rounded program with a combination of marketing tactics and sales activities. You have to be creative in developing your marketing plan, maximizing your budget in an effective and cost-efficient way. Launch you marketing campaign by calling your associates or vendors and asking them to participate with you in co-op marketing; taking time to send referrals and incentives to your customer; introduce yourself to social media, and gain free publicity in order to boost your business; or invite people to your business’ place by piggybacking on an event such as concerts or marathons. Be sure to track your marketing efforts by using multiple toll-free telephone numbers, coding your ads, and asking your prospects where they heard about your business, to enable you to know the most effective marketing strategies for your business.

Utilize digital marketing which involves search engine optimization or SEO marketing, social media marketing, influencer marketing, and other eCommerce marketing strategies. If you have your own website for your small business, you are aligning yourself with current marketing standards and with your competitors, and at the same time having equal opportunity as with medium and large businesses. We can help you develop your marketing plans, feel free to visit our website or contact us directly.