New Zealand is a tech-savvy country, where hundreds of online startups pop up each month. But a detailed look at the statistics reveals, very few business manage to make it through the first few years.
Have you ever thought about the most important aspect of venturing an online business? Is it about the money? Is it the team that matter? Is it the idea behind the business?
Ok, these are certainly important aspects to lookout when initiating a new online business. However, the most important aspect which many new business owners tend to overlook is their business projection. Just Google out any service or product and you will be amazed at the sheer number of businesses competing neck to neck. The competition gets even tougher when trying to stand-out in big cities like Auckland or Wellington.
Wondering what’s the right way to project your business?
It’s isn’t too hard literally. Continue to read on as we take you through some simple yet highly effective steps to design a perfectly targeted web design.
1. Choose Quality over Quantity
Don’t bite what you can’t chew! This is one golden rule for any successful business. When venturing a new online business doesn’t compete with giants in the industry. Many small businesses go all out in website design and development phase; designing page after page without taking into account the five-digit budget that comes with it.
When launching a new business website design in Auckland or any other large city, don’t go after big fishes, rather stick to your strengths. Only offer services or products that are your specialty, invest your time, money and energy in projecting these specialized services which you can offer better than any other business. Starting low is certainly the best strategy for any small business, be patient and wait for the revenues to roll-in before taking the next bite. Here are some important website development aspects that you should never compromise at:
– Load Time: If your site takes longer than three seconds to load, you aren’t going anywhere with it
– Mobile Optimization: Solely desktop websites are getting run-over quickly. Make sure your website is optimized for mobile version
– Customer Service: Create multiple contact approach; by online messaging, phone calls and emails etc.
2. Call to Action
Your website is your sales representative, make sure you have it right. The only way to get more traffic and customer is to have a strong and visible call to actions (CTA) across the website. The best way to lure customers into any service or product is by offering them incentives.
Just look at the crazy shopping patterns on Black Friday or Cyber Monday. What do you think, make customers go crazy for shopping then? It is the tempting deals and discounts that attract them to make a transaction.
Ok, you can’t offer those crazy promotions all year long but small incentives go a long way either. Just a “Free consultation for first 10 customers” or a “10% flat off for first purchase” is enough to attract some serious customers to your service and products.
3. Add Graphics
Graphics are much better at interacting with customers than boring texts. No one likes to read long boring statements. Alternatively, a strategically designed graphics will certainly attract customer’s attention. Thereby, when designing a website make sure that the graphic design representation of your business aligns with the values of your business.
4. Know your Target Market
Nowadays, customers are literally overwhelmed with a number of businesses offering a service or product they are looking for. In such cut-throat competition, the only way to attract customers is to get into their minds and offer them precisely what they are looking for.
Think about what customers might be looking for in your product or service. What are the most common questions they would like to get an answer about? Scratch out the surface and look deep into the thinking process of your potential customers and display them wide and across on your website.
The success to any online business startup lies in its web design projection. You got to raise the bars and look out for ways to attract customers to your site. Think wildly and look out for things where other business lack. This will give you unprecedented reach and visibility to kick-start your new start-up.