How to Make Extra Money Online – PPC Page Ranking
As you enter you campaign into whatever Search engine PPC tool you are using, you will need to do a certain amount of keyword research. When this is complete you could have say 20 to 30 keywords. As you enter these keywords into the PPC campaign the tool will suggest a price that it believes that you need to bid on that keyword.
The suggested price is what the PPC tool believes will give you a page one ranking. This means that as soon as a potential customer uses one of you keywords for which you have accepted the bid price on, then your advert should appear on page 1 of the returned results. You may not be top but you should be there on page 1.
Given that most people will click onto the first few sites they see, there is a high possibility that you could get a sale but your cost per click would be high. If you want to reduce this cost you can reject the bid price that is suggested and put in your own price. So, if we take the 50 cent price and reduce it to 35 cents, the PPC tool will suggest a reduce page ranking.
This suggested reduce page ranking, I believe is always considerably lower than reality. I have often found that by ignoring the suggested ranking that I still get clicks at a much higher ranking. It is a case of monitoring the situation but the gist of the argument is that you can influence page ranking by how much you pay for a keyword.