Company branded clothing is nothing new. Businesses that have nothing to do with clothing and fashion have been placing their logos on clothing for decades now, but how effective is it? Why do these various companies choose to take this route? There are actually a few different reasons that companies not only choose to buy but they also swear by the branded clothing they create. This clothing can be distributed to employees, loyal customers, and even used for giveaways and promotions.
So let’s take a look at why you may want to consider using your logo on various clothing items.
Build a Corporate Image and Culture
One of the most basic reasons companies decide to go with branded apparel is that they want to create a uniform of sorts, a corporate culture, and image. While it may not be a regulation that employees wear their branded clothing, it can certainly be encouraged to help create that team spirit. The fact that there are so many different apparel items that you can brand makes it a flexible and wearable option for all employees.
For those companies that would like their employees to wear branded apparel, it certainly takes the question of “what to wear” out of the equation. If the company is paying for the apparel, it also acts as a saving for employees who would otherwise need to purchase a work wardrobe.
Free Advertising – Grow the Brand Recognition
Now, when you think about the stops your employees may make on the way to and from work while in their company branded apparel, you’ll also realize there is a lot of exposure and advertising potential. At the very least it tends to catch the eye, so people will then read the name of your company.
If you want to increase the effectiveness of this exposure, then be sure to add the company phone number or website on the apparel.
Show Loyal Customers How Much They Mean to You
Company branded apparel also acts as a great gift for those VIP and loyal customers you want to show your appreciation for. You can gift them with a jacket, sweater, or t-shirt when they hit certain milestones. This can also work as an incentive program of sorts.
Go With a Reputable Company
Because you want your company branded apparel to look high-quality and hold up over time, you’ll want to be sure you pick a reputable company. St. CroiX10 is an excellent example of a company that allows you to place custom logos on top branded apparel. The custom embroidery not only looks great but is the perfect way to show off your logo.
An Option That Makes Sense
There are all kinds of reasons that company branded apparel makes sense for a variety of businesses. No matter the size of your company or the industry that it’s in, there’s a good chance that at least some of these benefits would appeal to the company.