In the current era of industry 4.0, the concept of doing business has also been required to keep up with changes by utilizing all digital business sources. Based on data from Ipsos Global Trends 2021, 73% of Indonesians think that shopping online is easier than shopping at offline stores. This is supported by world conditions that are currently still struggling against the Covid-19 pandemic where people are encouraged to reduce activities outside the home.
1. Know Market Needs
The first way to start an online business is to know what the market needs at that time. Your product must be able to be a solution or answer to problems that occur in the market. That way, there is a possibility that your product will have selling power by consumers. Whether or not your product is accepted in the market also depends on the uniqueness of your product compared to other businesses in the same industry.
2. Competitor Analysis
The next way to start an online business is to do a competitor analysis. The importance of this competitor analysis is to find out the strengths and weaknesses of the competitors. The results of this analysis can be used to enrich the products you sell.
The easiest way to analyze competitors is to look at the products they sell on social media or e-commerce platforms . Through this media, you can see reviews from several customers who have used their products. For example, there is a negative review regarding the safety of product packaging that is packaged randomly and not neatly. You can take advantage of this opportunity by making your product packaging safer by providing bubble wrap and packing it neatly.
3. Choose the Best Online Business Supplier
Quality products come from quality raw materials as well. You can get quality raw materials through the best suppliers. Indeed, to find a good quality and suitable supplier requires more effort. You can choose from 3 to 5 suppliers for comparison. You can consider in terms of price, quality, and availability of raw materials. All of these components can be used as an assessment in choosing the best supplier for your online business .
4. Create your Trademark and Brand Logo
Logo is the identity attached to your product. So, create a logo that can properly represent your online business. If you find it difficult to create your own logo, currently there are many product logo creation services with varying prices. In addition to creating a logo, create a slogan or tagline for your product. Make a slogan with a sentence that is not too long so that it is easy for customers to remember. And make it as interesting as possible.
5. Create a Website or Social Media
The existence of digital assets such as social media and websites is currently very much needed. Website or social media is an important means for customers to know your products and product advantages. Through websites and social media, you can also find out the characteristics and behavior of customers which can later be used as your marketing strategy.
The first step you can try is to first create a social media platform such as Instagram, Facebook or Twitter. You can learn about Social Media Marketing strategies in the following article . After the development of your business, you can add website digital assets as a means of sales promotion.